Our Story

Our hair changes as we get older – it’s just biology.

So then why does the beauty industry either ignore us or give us one-size-fits-all solutions really designed for women in their 20s?

With the launch of Hair Biology, we’re saying no more. We believe in the power of celebrating age and the experience that comes with it. With this in mind, we formulated products designed to work with our unique hair biology as we age, not fight against it.

How does our hair change as we age?

Just like skin, hair shows signs of aging:

  • Thinning: as we age, we don’t just grow less hair, the diameter of each strand also thins.

  • Dryness: Our scalp’s natural oil production can drop in half as we age, which makes our hair feel thirsty and dry from roots to ends.

  • Graying: By our 50s, more than 90% of women have at least some gray hair, and one third of us want to show our grays off, not cover them up.

  • Hair Quality: hair flows like silk when each strand has a uniform shape, but as we age, time and damage can cause irregular hair shapes, giving us more frizz and flyaways.

Hair care for women who want to love the hair they have now.

We designed our product lineup to have solutions for these common signs of aging hair, so that you can wear your hair however YOU want, no matter your age.