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Bolder, not older.

Our Story

Our hair changes as we get older - it's just biology.

Why shouldn't our hair products change with us? We believe in the power of celebrating age and the experience that comes with it. We've formulated products designed to work with our unique hair biology, for women who know that spirit and confidence don't stop as we get older, and neither should beautiful hair.

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Long. Loose. Soft. Silver. Tousled. Tamed. Yours.

However you want to wear your hair, we’ll get you there.

STYLING PRODUCTSFor hair as sleek as your style.Learn More
FULL & VIBRANTFor hair as bold as you are.Learn More
SOFT & HYDRATEDFor hair as smooth as silk.Learn More
SILVER & GLOWINGFor gray hair that gleams.Learn More
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Hear from others like you.

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Love it!!! Bought this with the conditioner a few weeks ago and have absolutely noticed a change in the feel, texture and look of my hair! I've tried many products for fine, thin hair and have not had the results I have with this. Highly recommend!!!
-- Hey, Bullseye Member
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Excellent Thickening for Aging Hair. This thickening spray offers nice boost for my roots to give me more lift and body when I blow out my hair. Overall, I really enjoy this spray, especially since my hair is thinning out as I get older. The scent is nice, but does smell a bit more like alcohol than I prefer. The product has a fine mist delivered from the spray nozzle, and lasts pretty well throughout the day. Definitely worth a repurchase!
-- Hey, Bullseye Member
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Best serum on the market. After every shower, I’ve started using this. Just a few pumps and my hair feels better than it’s ever felt. Amazing scent, super soft and great texture. I love this product. I will be buying this over and over again.
-- Hey, Bullseye Member